Concept and advertising campaign for Wagamama's takeaway service.

The campaign focuses on having an experience with the food, not just a meal, so as to fully appreciate its unique flavours. Customers are encouraged to eat the dishes in locations which are in balance with thier flavours and spirit and this allows for a deeper, more complete experience of the food.

Poster campaign consisting of 5 posters, each representing one of the main flavours of Wagamama dishes; zesty, fiery, spicy, rich and fragrant. Posters describe the experience and use word play to link the food and the location.

Set of 5 postcards, each relating to one of the five flavours. The reverse of the postcard has a corresponding map which recommends locations in which to enjoy that particular type of food.